Tacksheet brand kit
===================

The full guide, with examples, is at https://tacksheet.com/brand

Logo
  tacksheet-logo.svg / .png            for light backgrounds (cream, white, light photos)
  tacksheet-logo-night.svg / .png      for dark backgrounds (navy, black, dark photos)
  tacksheet-logo-black.svg / .png      one colour, when only black is available
  tacksheet-logo-white.svg / .png      one colour, reversed out of a dark ground

Mark (the tape-T on its own)
  tacksheet-mark.svg / .png            light backgrounds
  tacksheet-mark-night.svg / .png      dark backgrounds
  tacksheet-mark-black.svg, tacksheet-mark-white.svg

App icon and avatar (the mark on a solid square)
  tacksheet-icon.svg, tacksheet-icon-1024.png, tacksheet-icon-512.png
  tacksheet-icon-night.svg, tacksheet-icon-night-1024.png
  apple-touch-icon.png (180 x 180), favicon.svg, favicon.ico

Social card
  tacksheet-social-card.png (1200 x 630)

Colour
  Cobalt      #2B3F8D   rgb(43 63 141)     the stem; headings and links by day
  Vermilion   #E64B35   rgb(230 75 53)     the tape and the letters of the logo
  Plum        #6B2F5E   rgb(107 47 94)     where vermilion overprints cobalt
  Cream       #EFE6D2   rgb(239 230 210)   paper; the day background
  Navy        #16203F   rgb(22 32 63)      the night background
  Night cream #F1E9D6   rgb(241 233 214)   the stem and headings at night
  Salmon      #E97A65   rgb(233 122 101)   the overprint at night
  Ink         #1E1E1E   rgb(30 30 30)      body text on paper

Type
  Archivo Black   logo and headings   (SIL Open Font License)
  Archivo         body and interface  (SIL Open Font License)

Rules
  - The name is one word with one capital: Tacksheet.
  - Use these files as they are. Don't redraw, recolour, stretch, rotate, outline or add effects.
  - Keep clear space around the logo equal to the height of the a in "acksheet" (half the cap height).
  - Smallest sizes: the logo 80 px wide on screen (20 mm in print); the mark 16 px.
  - Don't use the logo in a way that suggests Tacksheet sponsors or endorses you.

Questions: support@tacksheet.com
